Knowledge Economy Shop

• KE - Text and Essay
• KE - Tales and Travels
• KE - Conventions

KE - Text and Essay

1 - 2 - 3

KE001 STRENGTHENING THE KNOWLEDGE ECONOMY Piero Formica

Euro 17,00
$ 23

Quantity

Land, labour and capital were the drivers of progress in the industrial economy. In the knowledge economy, the main source of value creation resides in the hyper-mobility of knowledge. Knowledge creation and shared knowledge are fundamental precepts of the knowledge economy. These precepts are encouraged, on the one hand, by technological factors like the steady expansion of the information and communication technologies and, on the other hand, by human factors like the formation of knowledge communities that are part of cross-border and cross-cultural knowledge networks

pag.134 - ISBN: 88-89460-00-8

Availability:

KE002 MARKETING ETHICS IN THE KNOWLEDGE ECONOMY ERA Stefano Rovatti

Euro 17,00
$ 23

Quantity

This research investigates, through ethics models applied in marketing, consumer claims for morality as a need that emerges when industry performances do not meet consumer morality expectations.
From this standpoint, it is posited that the consumer need for morality, once identified, can be fulfilled as well as any other need, and should occupy a central position in any marketing decision.
Research findings suggest that the marketing managers, who were interviewed, perceived that the solution of ethical issues is crucial to the welfare of long term businesses and that, in marketing terms, consumers ethical claims may be read as a need for morality.

pag.168 - ISBN: 88-89460-04-0

Availability:

KE003 CHINA Piero Formica and Peter Why

Euro 17,00
$ 23

Quantity

From Japan kicking off in the 1950s to the following catch-up by the Republic of Korea and other regional tigers, Asia has amazed the rest of the world with one miracle after another.
Although the Asia finamcial crisis in 1997 slowed down progress, the Asian economy has resumed its vigour with China and India now acting as the two key engines of growth for the region and indeed the entire world. Contrary to gloomy predictions that a fast-growing Chinese economy will absorb most of the orders and foreign investment that other Asian neighbouring countries need, China has worked as a locomotive for regional economic development in recent years.

pag.228 - ISBN: 88-89460-09-1

Availability:

Knowledge Economy Shop